Puma launches 100 million euro share buyback programme

Logo of Puma sportswear company is seen at its store at Tbilisi Mall in Tbilisi

Feb 29 (Reuters) – German sports apparel company Puma (PUMG.DE), opens new tab plans to return up to 50% of its net income to shareholders, it said on Thursday
The company will now return between 25-40% of the Group’s net income in dividends, up from 25-35%, the statement said.
The first tranche of a share buyback programme will begin in March 2024 and end on May 6 2025, the statement added, with Puma expecting to buy back and then cancel 100 million euros’ ($108.43 million) worth of shares.
Puma warned of challenging market conditions in results on Tuesday, with sportswear companies having to convince cash-strapped consumers to buy trainers and tracksuits.
The firm’s shares have lagged peers Adidas (ADSGn.DE), opens new tab and Nike (NKE.N), opens new tab in the past fourteen months, weighed down by weaker sales than its competitors.

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