A new generation of recycling plants, called advanced recycling, promises to revolutionize the industry by breaking down plastic much further and transforming it into new plastic. Big brands like Procter & Gamble and Nestlé say the technology will help them make good on their sustainability promises.
But so far, advanced recycling is struggling to deliver. Technical issues and lawsuits have fueled concerns that the technology won’t be able to keep up with increasing plastic production.
